question chosen: 1. assess the importance of marketing in the media area you studied.
Marketing is the study and management of exchange relationships. The way a film is marketed can make it or break it. The way a movie is marketed sets a tone for the movie and how interesting it will be and if it appeals to the audience enough for them to want to see it. One very important marketing tool is the trailer. Trailers are very important because they detail the important events of the movie. They also show the most jam packed parts. Tv advertisements are very important. For example marvel is owned by disney so disney channel advertises marvel content to their viewers most commercial breaks. Marketing is a very effective tool and is actually many companies downfall as to why their movies don't do well in the box office. For example, the movie Jem and the holograms came out in 2015 and their marketing team was not very good. Jem and the holograms ended up making way less than they expected on opening weekend and up getting taken out of theatres nationwide. It has now gotten its come back on netflix, but had they have marketed to people outside of their 90’s kid demographic they probably would have made a lot more. On the contrary a movie that did a great job marketing was avengers endgame. It marketed itself as the end of an era and marvel fans new and old flocked to theatres to watch it when it came out. Making it one of the highest grossing movies of the year. Avengers endgame was on any and every item you can think of because their marketing was that good anywhere you went you could see it: billboards, soup cans, gum containers, and chips. Another movie with amazing marketing was frozen 2. Frozen was already a huge movie when it came out so when it was announced that they were coming out with a sequel people were already excited. Even Though they already had a strong fanbase disney did not stop marketing they put out new toys and were even on food packaging such as: good to grow juice, cheez-its, goldfish crackers, and ritz crackers. Like stated previously marketing is an extremely easy way to guarantee if your movie will succeed or flop, and if done correctly can work miracles.
